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Case
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Reference no. 589-008-1
Subject category: Marketing
Authors: N Craig Smith
Published by: Cranfield School of Management
Published in: 1989

Abstract

This is an abridged version of the (A) case (588-008-1), describing the pressures experienced by Barclays during the 10 year consumer boycott campaign which largely prompted the bank''s withdrawal from South Africa. It raises marketing and ethical issues relating to consumer behaviour and market place pressures on the firm, involvement in South Africa, and in responding to pressure groups.
Location:
Industry:
Size:
Multinationals

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Abstract

This is an abridged version of the (A) case (588-008-1), describing the pressures experienced by Barclays during the 10 year consumer boycott campaign which largely prompted the bank''s withdrawal from South Africa. It raises marketing and ethical issues relating to consumer behaviour and market place pressures on the firm, involvement in South Africa, and in responding to pressure groups.

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Location:
Industry:
Size:
Multinationals

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