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Case
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Reference no. 388-003-1
Published in: 1988

Abstract

Gibson Carpets is a medium sized family company with three plants in the UK. While it survived the recession of the 1980s in good shape, Gibson has strategic problems in relation to many of its operations and organisation within the changing competitive environment. The case study gives details of the market, competitor, technological and distribution environments. Company information includes financial history, products and prices and reports on interviews with each of the directors. The case has been used to teach different methodological approaches to strategic change at final undergraduate level, but has a wider applicability.
Location:
Size:
GB sterling 13 million sales
Other setting(s):
up to 1986

About

Abstract

Gibson Carpets is a medium sized family company with three plants in the UK. While it survived the recession of the 1980s in good shape, Gibson has strategic problems in relation to many of its operations and organisation within the changing competitive environment. The case study gives details of the market, competitor, technological and distribution environments. Company information includes financial history, products and prices and reports on interviews with each of the directors. The case has been used to teach different methodological approaches to strategic change at final undergraduate level, but has a wider applicability.

Settings

Location:
Size:
GB sterling 13 million sales
Other setting(s):
up to 1986

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