Subject category:
Strategy and General Management
Product 23572 (388-004-1) has no authors
Published in:
1988
Length: 11 pages
Data source: Field research
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Abstract
A craft-based manufacturing company is faced with dramatic changes in its environment. Market deregulation has exposed it to more vigorous competition in terms of cost and styling. What strategies might it pursue? What would be the consequencies for the company and its employees?
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Abstract
A craft-based manufacturing company is faced with dramatic changes in its environment. Market deregulation has exposed it to more vigorous competition in terms of cost and styling. What strategies might it pursue? What would be the consequencies for the company and its employees?