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Case
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Reference no. 388-006-1
Authors: Charles Ferguson (Ulster Business School, University of Ulster)
Published in: 1988

Abstract

This case study invites students to consider 'objectives' in the light of the distinctive philosophy which informs the running of the Citizens Theatre. Given its position as a subsidised amenity, students are required to evaluate current Arts Council funding policy regarding 'self-help' and assess its likely impact on the Citizens Theatre in the future. The role of the Local Authorities as funding bodies is also examined. A major component of this case study is devoted to an audit of key aspects of the Theatre's operation, and students have sufficient data to undertake ratio analysis of the Theatre's accounts for the period 1980-1986. A major objective of the case study is to evaluate the Theatre's financial performance in terms of 'value for money'. Details are given of the Theatre's marketing policy, particularly pricing and promotional policy. Students are invited to trace the links between changes in pricing policy and their effect on the box office, particularly in respect of the scope for computerisation. This case study requires an appraisal of the major strengths and weaknesses of the Citizens Theatre, and in undertaking the case study students should make specific recommendations both at the operational level and in terms of long term corporate strategy.
Location:
Industry:
Other setting(s):
1981-1985

About

Abstract

This case study invites students to consider 'objectives' in the light of the distinctive philosophy which informs the running of the Citizens Theatre. Given its position as a subsidised amenity, students are required to evaluate current Arts Council funding policy regarding 'self-help' and assess its likely impact on the Citizens Theatre in the future. The role of the Local Authorities as funding bodies is also examined. A major component of this case study is devoted to an audit of key aspects of the Theatre's operation, and students have sufficient data to undertake ratio analysis of the Theatre's accounts for the period 1980-1986. A major objective of the case study is to evaluate the Theatre's financial performance in terms of 'value for money'. Details are given of the Theatre's marketing policy, particularly pricing and promotional policy. Students are invited to trace the links between changes in pricing policy and their effect on the box office, particularly in respect of the scope for computerisation. This case study requires an appraisal of the major strengths and weaknesses of the Citizens Theatre, and in undertaking the case study students should make specific recommendations both at the operational level and in terms of long term corporate strategy.

Settings

Location:
Industry:
Other setting(s):
1981-1985

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