Subject category:
Strategy and General Management
Published in:
1988
Length: 25 pages
Data source: Field research
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Abstract
This case details and follows the growth and development of Kwik Fit Holdings PLC, the market leader in the car and after sales market. It provides a background for class discussion of the strategy and policy developed and used by the company to dominate one of the last large fragmented markets.
Time period
The events covered by this case took place in 1971-1988.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Kwik Fit Holdings PLC
Turnover:
GBP 125 million
Industry:
Retail distribution
Featured protagonist
- Tom Farmer (male), Chairman & CEO
About
Abstract
This case details and follows the growth and development of Kwik Fit Holdings PLC, the market leader in the car and after sales market. It provides a background for class discussion of the strategy and policy developed and used by the company to dominate one of the last large fragmented markets.
Settings
Time period
The events covered by this case took place in 1971-1988.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Kwik Fit Holdings PLC
Turnover:
GBP 125 million
Industry:
Retail distribution
Featured protagonist
- Tom Farmer (male), Chairman & CEO
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