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Case
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Reference no. 388-012-1
Authors: Paul N Finlay (Loughborough University); R Hannah (Loughborough University)
Published in: 1988
Length: 17 pages
Data source: Field research

Abstract

The case describes the history of BPB Industries to its present position of holding an almost total monopoly of the UK Plasterboard market and 50% of the EEC Market. The position is likely to cause concern. BPB also has many other businesses within the construction industry which it could develop. The case aims to acquaint students, both at undergraduate and MBA level, with the importance of ''maintaining relationships'' as a major preoccupation for a company in a monopolistic situation, and to make them think of Europe as an economic community.
Location:
Size:
20,000 employees, GBP750 million turnover
Other setting(s):
1987

About

Abstract

The case describes the history of BPB Industries to its present position of holding an almost total monopoly of the UK Plasterboard market and 50% of the EEC Market. The position is likely to cause concern. BPB also has many other businesses within the construction industry which it could develop. The case aims to acquaint students, both at undergraduate and MBA level, with the importance of ''maintaining relationships'' as a major preoccupation for a company in a monopolistic situation, and to make them think of Europe as an economic community.

Settings

Location:
Size:
20,000 employees, GBP750 million turnover
Other setting(s):
1987

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