Product details

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Case
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Reference no. 388-043-1
Authors: CJ Constable
Published by: Cranfield School of Management
Published in: 1988
Length: 20 pages
Data source: Field research

Abstract

The case describes the strategic development of Lesney Products from formation in 1947 to receivership in 1982. Four major periods of strategy are discussed: (1) dynamic growth from 1953 to 1969; (2) major competitive setback 1969 to 1971; (3) rebuilding and diversification 1972 to 1977; and (4) failure of the UK toy industry 1978 to 1982.
Location:
Industry:
Size:
GBP100+ million sales
Other setting(s):
1947-1982

About

Abstract

The case describes the strategic development of Lesney Products from formation in 1947 to receivership in 1982. Four major periods of strategy are discussed: (1) dynamic growth from 1953 to 1969; (2) major competitive setback 1969 to 1971; (3) rebuilding and diversification 1972 to 1977; and (4) failure of the UK toy industry 1978 to 1982.

Settings

Location:
Industry:
Size:
GBP100+ million sales
Other setting(s):
1947-1982

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