Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Share a link:
https://casecent.re/p/23581
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The case describes the strategic development of Lesney Products from formation in 1947 to receivership in 1982. Four major periods of strategy are discussed: (1) dynamic growth from 1953 to 1969; (2) major competitive setback 1969 to 1971; (3) rebuilding and diversification 1972 to 1977; and (4) failure of the UK toy industry 1978 to 1982.
About
Abstract
The case describes the strategic development of Lesney Products from formation in 1947 to receivership in 1982. Four major periods of strategy are discussed: (1) dynamic growth from 1953 to 1969; (2) major competitive setback 1969 to 1971; (3) rebuilding and diversification 1972 to 1977; and (4) failure of the UK toy industry 1978 to 1982.