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Compact case
Case
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Reference no. 588-001-1
Subject category: Marketing
Published by: Cranfield School of Management
Published in: 1988

Abstract

This topical and very short case is a useful vehicle for exploring the ethical dimensions to marketing decision making. While its use will inevitably involve some discussion of South Africa's problems and the rights and wrongs of trade with South Africa, the more general and underlying concern is how ethical issues affect managerial decision making. The case also calls attention to the increasing complexity of the marketing environment and the growing impact of social issues on the firm. Less directly, the case can be used to indicate the current and more broad scope of consumerism.
Location:
Industry:
Size:
Large multinational
Other setting(s):
1985

About

Abstract

This topical and very short case is a useful vehicle for exploring the ethical dimensions to marketing decision making. While its use will inevitably involve some discussion of South Africa's problems and the rights and wrongs of trade with South Africa, the more general and underlying concern is how ethical issues affect managerial decision making. The case also calls attention to the increasing complexity of the marketing environment and the growing impact of social issues on the firm. Less directly, the case can be used to indicate the current and more broad scope of consumerism.

Settings

Location:
Industry:
Size:
Large multinational
Other setting(s):
1985

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