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Case
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Reference no. 588-003-1
Subject category: Marketing
Authors: H F Smith (Dorset Institute)
Published in: 1988
Length: 12 pages
Data source: Field research
Topics: Accounting; Finance; Market entry; Market positioning; Market research; Market segmentation; Marketing (general); Marketing strategy; Small business
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Abstract

A small motor vehicle converter concern decides to enter the motor caravan market, but is not sure what market niche to aim for.
Location:
UK
Industry:
Motor van conversions
Size:
4 employees
Other setting(s):
1987
Teaching note
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Reference no. 588-003-8
Subject category: Marketing
Authors: H F Smith (Dorset Institute)
Published in: 1988
Length: 2 pages
Data source: Field research
View full details

About

Abstract

A small motor vehicle converter concern decides to enter the motor caravan market, but is not sure what market niche to aim for.

Settings

Location:
UK
Industry:
Motor van conversions
Size:
4 employees
Other setting(s):
1987

Related

Teaching note
-
Reference no. 588-003-8
Subject category: Marketing
Authors: H F Smith (Dorset Institute)
Published in: 1988
Length: 2 pages
Data source: Field research
View full details