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Case
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Reference no. 588-007-1
Subject category: Marketing
Authors: Margaret McKenna (Ulster Business School, University of Ulster); Anna E Murray (Ulster Business School, University of Ulster)
Published in: 1988
Length: 28 pages
Data source: Field research

Abstract

The case examines the marketing position of an upmarket restaurant located in the north west of Northern Ireland. The business has reached the mature stage of the product life cycle and the owner is seeking direction on future commercial activities. The main marketing principles to be applied are marketing research, strategy and mix.
Location:
Industry:
Size:
Small

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Abstract

The case examines the marketing position of an upmarket restaurant located in the north west of Northern Ireland. The business has reached the mature stage of the product life cycle and the owner is seeking direction on future commercial activities. The main marketing principles to be applied are marketing research, strategy and mix.

Settings

Location:
Industry:
Size:
Small

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