Subject category:
Marketing
Published by:
Cranfield School of Management
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https://casecent.re/p/23590
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Abstract
This paper considers some of the ethical dimensions to marketing decision making and how they may be addressed within the classroom. It draws on the author's experiences in teaching ethics in marketing on MBA programmes and executive courses. The focus of the paper is on 'Bagnall Electronics', a case used in these sessions. Reference is also made to other cases used in teaching ethical issues in marketing.
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Abstract
This paper considers some of the ethical dimensions to marketing decision making and how they may be addressed within the classroom. It draws on the author's experiences in teaching ethics in marketing on MBA programmes and executive courses. The focus of the paper is on 'Bagnall Electronics', a case used in these sessions. Reference is also made to other cases used in teaching ethical issues in marketing.