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Background note
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Reference no. 588-008-5
Subject category: Marketing
Authors: N Craig Smith
Published by: Cranfield School of Management
Published in: 1988
Length: 14 pages
Data source: Generalised experience
Topics: Ethics and values; Decision making
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Abstract

This paper considers some of the ethical dimensions to marketing decision making and how they may be addressed within the classroom. It draws on the author's experiences in teaching ethics in marketing on MBA programmes and executive courses. The focus of the paper is on 'Bagnall Electronics', a case used in these sessions. Reference is also made to other cases used in teaching ethical issues in marketing.
Compact case
Case
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Reference no. 588-001-1
Subject category: Marketing
Authors: N Craig Smith
Published by: Cranfield School of Management
Published in: 1988
Length: 3 pages
Data source: Generalised experience
Topics: Business environment; Consumer issues; Corporate responsibility; Crisis management; Ethics and values; Marketing management; Political environment; Public relations; Social responsibility
View full details
Case
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Reference no. 588-008-1
Subject category: Marketing
Authors: N Craig Smith
Published by: Cranfield School of Management
Published in: 1988
Length: 21 pages
Data source: Field research
Topics: Accountability; Banking; Business environment; Consumer behaviour; Consumer issues; Corporate responsibility; Crisis management; Ethics and values; Interest groups; Public opinion; Responsibility; Social responsibility
View full details

About

Abstract

This paper considers some of the ethical dimensions to marketing decision making and how they may be addressed within the classroom. It draws on the author's experiences in teaching ethics in marketing on MBA programmes and executive courses. The focus of the paper is on 'Bagnall Electronics', a case used in these sessions. Reference is also made to other cases used in teaching ethical issues in marketing.

Related

Compact case
Case
-
Reference no. 588-001-1
Subject category: Marketing
Authors: N Craig Smith
Published by: Cranfield School of Management
Published in: 1988
Length: 3 pages
Data source: Generalised experience
Topics: Business environment; Consumer issues; Corporate responsibility; Crisis management; Ethics and values; Marketing management; Political environment; Public relations; Social responsibility
View full details
Case
-
Reference no. 588-008-1
Subject category: Marketing
Authors: N Craig Smith
Published by: Cranfield School of Management
Published in: 1988
Length: 21 pages
Data source: Field research
Topics: Accountability; Banking; Business environment; Consumer behaviour; Consumer issues; Corporate responsibility; Crisis management; Ethics and values; Interest groups; Public opinion; Responsibility; Social responsibility
View full details