Teaching Ethics in Marketing: One Approach and Some Caveats

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Background note

Reference no. 588-008-5

Subject category: Marketing

Authors: N Craig Smith (London Business School (LBS))

Published by: Cranfield School of Management

Published in: 1988

Length: 14 pages

Data source: Generalised experience

Topics: Ethics and values; Decision making

Share a link: https://casecent.re/p/23590

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Abstract

This paper considers some of the ethical dimensions to marketing decision making and how they may be addressed within the classroom. It draws on the author's experiences in teaching ethics in marketing on MBA programmes and executive courses. The focus of the paper is on 'Bagnall Electronics', a case used in these sessions. Reference is also made to other cases used in teaching ethical issues in marketing.