Share a link:
https://casecent.re/p/23592
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The case illustrates how a company has had to refocus its marketing strategy in the wake of changes in the market environment. As the pioneer in superstore retailing, the company grew quickly and successfully. However, the competition ''caught-up'' and began to offer innovative product ranges for a more discerning consumer. The case monitors the company''s response to such changes and highlights the impact of the refocused strategy upon distribution planning.
About
Abstract
The case illustrates how a company has had to refocus its marketing strategy in the wake of changes in the market environment. As the pioneer in superstore retailing, the company grew quickly and successfully. However, the competition ''caught-up'' and began to offer innovative product ranges for a more discerning consumer. The case monitors the company''s response to such changes and highlights the impact of the refocused strategy upon distribution planning.