Subject category:
Strategy and General Management
Published in:
1987
Length: 19 pages
Data source: Field research
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Abstract
This case is suitable for relatively early stages in a Policy/Strategy course. In the analysis all functions of the firm (which produces large dump trucks), must be considered and the firm''s connection with Caterpillar for components and distribution is an interesting complication. The firm''s growth has slowed greatly and students should be challenged to list alternative strategies for the future. The personality and objectives of the owner and the Caterpillar connection contribute to the discussion on the feasibility of these suggested options.
Subject category:
Strategy and General Management
Published in:
1987
Length: 2 pages
Data source: Field research
About
Abstract
This case is suitable for relatively early stages in a Policy/Strategy course. In the analysis all functions of the firm (which produces large dump trucks), must be considered and the firm''s connection with Caterpillar for components and distribution is an interesting complication. The firm''s growth has slowed greatly and students should be challenged to list alternative strategies for the future. The personality and objectives of the owner and the Caterpillar connection contribute to the discussion on the feasibility of these suggested options.
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Subject category:
Strategy and General Management
Published in:
1987
Length: 2 pages
Data source: Field research