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Case
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Reference no. 387-042-1
Authors: M D Martin (Northumbria University)
Published in: 1987

Abstract

This case is suitable for relatively early stages in a Policy/Strategy course. In the analysis all functions of the firm (which produces large dump trucks), must be considered and the firm''s connection with Caterpillar for components and distribution is an interesting complication. The firm''s growth has slowed greatly and students should be challenged to list alternative strategies for the future. The personality and objectives of the owner and the Caterpillar connection contribute to the discussion on the feasibility of these suggested options.
Location:
Industry:
Size:
600 employees
Other setting(s):
1981

About

Abstract

This case is suitable for relatively early stages in a Policy/Strategy course. In the analysis all functions of the firm (which produces large dump trucks), must be considered and the firm''s connection with Caterpillar for components and distribution is an interesting complication. The firm''s growth has slowed greatly and students should be challenged to list alternative strategies for the future. The personality and objectives of the owner and the Caterpillar connection contribute to the discussion on the feasibility of these suggested options.

Settings

Location:
Industry:
Size:
600 employees
Other setting(s):
1981

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