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Case
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Reference no. 587-026-1
Subject category: Marketing
Authors: Malcolm McDonald
Published by: Cranfield School of Management
Published in: 1987

Abstract

IBL sells a number of fast moving industrial products in a highly competitive market characterised by a large number of relatively small companies. The case is designed to demonstrate the application of the Boston Matrix to an industrial company with a portfolio of products competing in a number of different market segments.
Location:
Size:
Multinational
Other setting(s):
1987

About

Abstract

IBL sells a number of fast moving industrial products in a highly competitive market characterised by a large number of relatively small companies. The case is designed to demonstrate the application of the Boston Matrix to an industrial company with a portfolio of products competing in a number of different market segments.

Settings

Location:
Size:
Multinational
Other setting(s):
1987

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