Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 16 pages
Data source: Field research
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https://casecent.re/p/23619
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Abstract
IBL sells a number of fast moving industrial products in a highly competitive market characterised by a large number of relatively small companies. The case is designed to demonstrate the application of the Boston Matrix to an industrial company with a portfolio of products competing in a number of different market segments.
About
Abstract
IBL sells a number of fast moving industrial products in a highly competitive market characterised by a large number of relatively small companies. The case is designed to demonstrate the application of the Boston Matrix to an industrial company with a portfolio of products competing in a number of different market segments.