Subject category:
Marketing
Product 23622 (587-030-1) has no authors
Published in:
1987
Length: 16 pages
Data source: Field research
Topics:
Government and business; New enterprises; New management; New products; Non-profit organisations; Policy implementation; Political environment; Political process; Product policy; Project management; Resource allocation and distribution; Social responsibility; Strategy formulation; Technological innovation
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Abstract
A major change in emphasis in the management of local authority organisation in recent years has been in the area of local economic development. Local authorities have attempted to identify and develop their role as promotors of new enterprises, products, and employment in response to the decline of the local economy and rising unemployment. Consequently, various local authorities have intervened in innovation and marketing activities. This case study focuses particularly on the initiatives of the Greater London Council (GLC). It outlines the networks that were set up to facilitate product innovation and raises some of the difficulties the GLC faced in attaining its objectives. The study asks pertinent questions about the potential of local authorities to merge product development and marketing activities. The overall purpose of the study is to promote discussion about the development of effective marketing strategies for local authorities engaged in product development initiatives.
About
Abstract
A major change in emphasis in the management of local authority organisation in recent years has been in the area of local economic development. Local authorities have attempted to identify and develop their role as promotors of new enterprises, products, and employment in response to the decline of the local economy and rising unemployment. Consequently, various local authorities have intervened in innovation and marketing activities. This case study focuses particularly on the initiatives of the Greater London Council (GLC). It outlines the networks that were set up to facilitate product innovation and raises some of the difficulties the GLC faced in attaining its objectives. The study asks pertinent questions about the potential of local authorities to merge product development and marketing activities. The overall purpose of the study is to promote discussion about the development of effective marketing strategies for local authorities engaged in product development initiatives.