Product details

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Compact case
Case
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Reference no. 386-017-1
Published in: 1986
Length: 5 pages
Data source: Field research

Abstract

The case outlines the alternatives available to an agricultural development project for the distribution of inputs to the farming community. Management can follow a centralised or decentralised method of stocking and sales. Any or all of the following teaching points may be developed: (1) the importance of distribution within the marketing mix; (2) the importance of product distribution in organisational profitability and efficiency; (3) channel selection and management; (4) farmer service levels; (5) extensive and selective distribution; (6) market segmentation; (7) cost comparisons; and (8) breakeven analysis.
Location:
Industry:
Size:
Large
Other setting(s):
1983

About

Abstract

The case outlines the alternatives available to an agricultural development project for the distribution of inputs to the farming community. Management can follow a centralised or decentralised method of stocking and sales. Any or all of the following teaching points may be developed: (1) the importance of distribution within the marketing mix; (2) the importance of product distribution in organisational profitability and efficiency; (3) channel selection and management; (4) farmer service levels; (5) extensive and selective distribution; (6) market segmentation; (7) cost comparisons; and (8) breakeven analysis.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1983

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