Subject category:
Strategy and General Management
Published in:
1986
Length: 16 pages
Data source: Field research
Share a link:
https://casecent.re/p/23667
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Farm Supplies (Dorking) Ltd is a small dealership involved in the sales and installation of dairy related machinery, the retail sales of farm sundries, plus the sales and servicing of garden machinery. The company is faced with a major slump in dairy equipment purchase resulting from the imposition of milk quotas by the EEC. The case outlines the dilemma facing the company and requests the student to develop both short and long term plans for company survival.
About
Abstract
Farm Supplies (Dorking) Ltd is a small dealership involved in the sales and installation of dairy related machinery, the retail sales of farm sundries, plus the sales and servicing of garden machinery. The company is faced with a major slump in dairy equipment purchase resulting from the imposition of milk quotas by the EEC. The case outlines the dilemma facing the company and requests the student to develop both short and long term plans for company survival.