More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. 586-009-1
Subject category: Marketing
Product 23668 (586-009-1) has no authors
Published in: 1986
Length: 3 pages
Data source: Generalised experience
Topics: Break-even analysis; Buyer behaviour; Capital investment; Cash flow; Communications; Competition; Cost analysis; Finance (general); Market research; Marketing strategy; Pricing; Sensitivity analysis
Share a link: https://casecent.re/p/23668
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

The case material deals with the relationship between marketing and finance in setting the price for a new jeep. It should be used to demonstrate the financial implications of marketing decisions and to illustrate the basic financial concepts outlined in the background material.
Location:
UK
Industry:
Agricultural machinery
Size:
Medium
Other setting(s):
1982
Teaching note
-
Reference no. 586-009-8
Subject category: Marketing
Product 26072 (586-009-8) has no authors
Published in: 1986
Length: 2 pages
View full details

About

Abstract

The case material deals with the relationship between marketing and finance in setting the price for a new jeep. It should be used to demonstrate the financial implications of marketing decisions and to illustrate the basic financial concepts outlined in the background material.

Settings

Location:
UK
Industry:
Agricultural machinery
Size:
Medium
Other setting(s):
1982

Related

Teaching note
-
Reference no. 586-009-8
Subject category: Marketing
Product 26072 (586-009-8) has no authors
Published in: 1986
Length: 2 pages
View full details