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Case
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Reference no. 586-011-1
Subject category: Marketing
Product 23670 (586-011-1) has no authors
Published in: 1986
Length: 38 pages
Data source: Field research
Topics: Consumer behaviour; Management control; Market research; Marketing of services; Non-profit organisations; Policy; Product research and development
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Abstract

The case describes the workings of a local leisure centre and the changes needed to attract more customers and update its image.
Location:
Nottingham, UK
Industry:
Recreation, local government
Size:
Medium
Other setting(s):
1984
Teaching note
-
Reference no. 586-011-8
Subject category: Marketing
Product 26073 (586-011-8) has no authors
Published in: 1986
Length: 2 pages
View full details

About

Abstract

The case describes the workings of a local leisure centre and the changes needed to attract more customers and update its image.

Settings

Location:
Nottingham, UK
Industry:
Recreation, local government
Size:
Medium
Other setting(s):
1984

Related

Teaching note
-
Reference no. 586-011-8
Subject category: Marketing
Product 26073 (586-011-8) has no authors
Published in: 1986
Length: 2 pages
View full details