Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

This is the fourth of a seven-case series, (586-013-1, 586-014-1, 586-015-1, 586-016-1, 586-017-1, 586-018-1 and 586-019-1) and cannot be used independently of the other parts. The abstract of the the first case ''Astre Industrie SA Introduction'' (586-013-1) is as follows: This introductory note provides background information for a case series, which describes the activities throughout 1983 and 1984 of a company which manufactures aerosol valves. The company appraises and develops its own marketing activities and planning in order to ensure growth levels similar to those it had enjoyed in the past. The catalyst for this renewed interest in marketing is a reduction in the growth levels of their traditional markets.
Location:
Industry:
Size:
250 employees, GBP10 million in sales
Other setting(s):
1983-1984

About

Abstract

This is the fourth of a seven-case series, (586-013-1, 586-014-1, 586-015-1, 586-016-1, 586-017-1, 586-018-1 and 586-019-1) and cannot be used independently of the other parts. The abstract of the the first case ''Astre Industrie SA Introduction'' (586-013-1) is as follows: This introductory note provides background information for a case series, which describes the activities throughout 1983 and 1984 of a company which manufactures aerosol valves. The company appraises and develops its own marketing activities and planning in order to ensure growth levels similar to those it had enjoyed in the past. The catalyst for this renewed interest in marketing is a reduction in the growth levels of their traditional markets.

Settings

Location:
Industry:
Size:
250 employees, GBP10 million in sales
Other setting(s):
1983-1984

Related