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Compact case
Case
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Reference no. 586-023-1
Subject category: Marketing
Published by: Cranfield School of Management
Published in: 1986
Length: 3 pages
Data source: Field research

Abstract

The case outlines a small cooperative venture aimed at marketing vegetables. The following teaching points may be developed: (1) the basics of marketing; (2) the importance of monitoring market conditions; (3) the principles of cooperation; and (4) the need for cooperative training, particularly in relation to developing economies.
Location:
Industry:
Size:
Small

About

Abstract

The case outlines a small cooperative venture aimed at marketing vegetables. The following teaching points may be developed: (1) the basics of marketing; (2) the importance of monitoring market conditions; (3) the principles of cooperation; and (4) the need for cooperative training, particularly in relation to developing economies.

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Location:
Industry:
Size:
Small

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