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Case
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Reference no. 586-025-1
Subject category: Marketing
Published by: Cranfield School of Management
Published in: 1986

Abstract

The case outlines the problems facing an agricultural development project in introducing new products for distribution to the farming community. The following teaching points may be developed: (1) the product lifecycle; (2) product portfolio; (3) SWOT analysis; (4) the importance of selling product benefits; (5) the identification of early adoptives; and (6) the channels and methods for communication.
Location:
Industry:
Size:
Large

About

Abstract

The case outlines the problems facing an agricultural development project in introducing new products for distribution to the farming community. The following teaching points may be developed: (1) the product lifecycle; (2) product portfolio; (3) SWOT analysis; (4) the importance of selling product benefits; (5) the identification of early adoptives; and (6) the channels and methods for communication.

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Location:
Industry:
Size:
Large

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