Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 6 pages
Data source: Field research
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Abstract
The case outlines the problems facing an agricultural development project in introducing new products for distribution to the farming community. The following teaching points may be developed: (1) the product lifecycle; (2) product portfolio; (3) SWOT analysis; (4) the importance of selling product benefits; (5) the identification of early adoptives; and (6) the channels and methods for communication.
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 3 pages
About
Abstract
The case outlines the problems facing an agricultural development project in introducing new products for distribution to the farming community. The following teaching points may be developed: (1) the product lifecycle; (2) product portfolio; (3) SWOT analysis; (4) the importance of selling product benefits; (5) the identification of early adoptives; and (6) the channels and methods for communication.
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Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 3 pages