More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 586-028-1
Subject category: Marketing
Authors: John A Millns (Cranfield University)
Published by: Cranfield School of Management
Published in: 1986
Length: 23 pages
Data source: Field research
Topics: Business environment; Business objectives; Competition; Corporate strategy; Corporate structure and development; Distribution; Long range planning; Management of change; Market segmentation; Marketing management; Marketing strategy; Merchandising; Planning; Strategic planning; Strategy
Share a link: https://casecent.re/p/23682
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This case study outlines the problem for a company facing increasing competition and substantial changes in its trading position. The company needs to develop a strategy in order to regenerate sales growth and improve overall gross margins.
Location:
UK
Industry:
Agrochemical
Size:
Medium
Other setting(s):
1985
Sorry, this product has no related items.

About

Abstract

This case study outlines the problem for a company facing increasing competition and substantial changes in its trading position. The company needs to develop a strategy in order to regenerate sales growth and improve overall gross margins.

Settings

Location:
UK
Industry:
Agrochemical
Size:
Medium
Other setting(s):
1985

Related

Sorry, this product has no related items.