Subject category:
Marketing
Product 23688 (586-034-1) has no authors
Published in:
1986
Length: 12 pages
Data source: Field research
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Abstract
The case describes the background to the development of a rural based textile industry based on cooperative principles. It has survived the years with government support, but it is now at a critical stage. It faces substantial competition from cheap substitutes; the demand for the products it manufactures is in doubt, and the general corporate direction is unclear.
Subject category:
Marketing
Product 26087 (586-034-8) has no authors
Published in:
1986
Length: 1 pages
About
Abstract
The case describes the background to the development of a rural based textile industry based on cooperative principles. It has survived the years with government support, but it is now at a critical stage. It faces substantial competition from cheap substitutes; the demand for the products it manufactures is in doubt, and the general corporate direction is unclear.
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Subject category:
Marketing
Product 26087 (586-034-8) has no authors
Published in:
1986
Length: 1 pages