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Abstract
The case describes the growth and development of a company which plays a dominant role in the Bangladesh music distribution industry. Technological change, in the introduction of cassettes, represents a major threat to the future of the company in both its home and export markets. The company is at a crossroads, where a number of factors in the marketing, production, financial, and corporate planning fields suggest the need for a clear statement of objectives over the next five years.
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Abstract
The case describes the growth and development of a company which plays a dominant role in the Bangladesh music distribution industry. Technological change, in the introduction of cassettes, represents a major threat to the future of the company in both its home and export markets. The company is at a crossroads, where a number of factors in the marketing, production, financial, and corporate planning fields suggest the need for a clear statement of objectives over the next five years.
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