More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 586-041-1
Subject category: Marketing
Authors: Margaret McKenna (Ulster Business School, University of Ulster); M Heron (Ulster Business School, University of Ulster); Agnes E Murray (Ulster Business School, University of Ulster)
Published in: 1986
Length: 37 pages
Data source: Field research
Topics: Advertising; Business environment; Business objectives; Competition; Corporate strategy; Entrepreneurship; Environmental issues; Market research; Personal objectives and values; Product positioning; Strategic planning
Share a link: https://casecent.re/p/23695
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

The case considers the development of Melrose Restaurants Ltd from its inception in January 1968 until December 1984. It illustrates the effect of the external environment on organisations. The objective is to demonstrate how an organisation can survive in turbulent times.
Location:
Southern Ireland
Industry:
Catering
Size:
Small
Other setting(s):
1968-1984
Teaching note
-
Reference no. 586-041-8
Subject category: Marketing
Authors: Agnes E Murray (Ulster Business School, University of Ulster); Margaret McKenna (Ulster Business School, University of Ulster); M Heron (Ulster Business School, University of Ulster)
Published in: 1986
Length: 1 pages
Data source: Field research
View full details

About

Abstract

The case considers the development of Melrose Restaurants Ltd from its inception in January 1968 until December 1984. It illustrates the effect of the external environment on organisations. The objective is to demonstrate how an organisation can survive in turbulent times.

Settings

Location:
Southern Ireland
Industry:
Catering
Size:
Small
Other setting(s):
1968-1984

Related

Teaching note
-
Reference no. 586-041-8
Subject category: Marketing
Authors: Agnes E Murray (Ulster Business School, University of Ulster); Margaret McKenna (Ulster Business School, University of Ulster); M Heron (Ulster Business School, University of Ulster)
Published in: 1986
Length: 1 pages
Data source: Field research
View full details