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Case
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Reference no. 586-041-1
Subject category: Marketing
Authors: Margaret McKenna (Ulster Business School, University of Ulster); M Heron (Ulster Business School, University of Ulster); Agnes E Murray (Ulster Business School, University of Ulster)
Published in: 1986

Abstract

The case considers the development of Melrose Restaurants Ltd from its inception in January 1968 until December 1984. It illustrates the effect of the external environment on organisations. The objective is to demonstrate how an organisation can survive in turbulent times.
Location:
Industry:
Size:
Small
Other setting(s):
1968-1984

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Abstract

The case considers the development of Melrose Restaurants Ltd from its inception in January 1968 until December 1984. It illustrates the effect of the external environment on organisations. The objective is to demonstrate how an organisation can survive in turbulent times.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1968-1984

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