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Technical note
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Reference no. UVA-M-0680
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Tania de la Pena Calderon (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2003
Version: 8 September 2010
Revision date: 23-Aug-2011
Length: 11 pages
Topics: Advertising
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Abstract

The note describes various methodologies and philosophies of advertising copy test. This might be used with 'Managing Spending Balance in Advertising Campaigns: The Grodd Model Revisited'
Industry:
Media, communications
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Abstract

The note describes various methodologies and philosophies of advertising copy test. This might be used with 'Managing Spending Balance in Advertising Campaigns: The Grodd Model Revisited'

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Industry:
Media, communications

Related

Sorry, this product has no related items.