Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 25 pages
Data source: Published sources
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https://casecent.re/p/23707
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Abstract
This case concerns a company in high technology products which is a leading supplier of superconducting magnet systems for scientific, medical and industrial application. The case covers company growth from its beginnings as a part time venture in 1959 through to 1983 when it raised GB Sterling 13.7 million from a public share issue of 18% of its equity. It also deals with a range of strategic issues - managerial, financial and organisational problems of a high technology company - as well as policy and systems issues in attracting and keeping high quality motivated technical staff. It also raises issues of retaining product leadership and diversification from an established technology base.
About
Abstract
This case concerns a company in high technology products which is a leading supplier of superconducting magnet systems for scientific, medical and industrial application. The case covers company growth from its beginnings as a part time venture in 1959 through to 1983 when it raised GB Sterling 13.7 million from a public share issue of 18% of its equity. It also deals with a range of strategic issues - managerial, financial and organisational problems of a high technology company - as well as policy and systems issues in attracting and keeping high quality motivated technical staff. It also raises issues of retaining product leadership and diversification from an established technology base.