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Case
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Reference no. 385-002-1
Authors: E Newbigging
Published by: Cranfield School of Management
Published in: 1985

Abstract

Stanley Adams, a senior marketing executive with the pharmaceutical multinational Hoffman La Roche, after being posted to Head Office in Switzerland, becomes increasingly concerned over a number of company practices which he eventually finds he cannot accept. Following the Free Trade Agreement in 1972 between the EEC and Switzerland, Stanley Adams decides to report, in confidence, the company under EEC articles which forbad any firms to ''abuse a dominant position in the market''. The case provides an opportunity to explore the values and behaviour of a senior manager faced with issues of business ethics.
Location:
Industry:
Size:
30,000 employees
Other setting(s):
1962-1973

About

Abstract

Stanley Adams, a senior marketing executive with the pharmaceutical multinational Hoffman La Roche, after being posted to Head Office in Switzerland, becomes increasingly concerned over a number of company practices which he eventually finds he cannot accept. Following the Free Trade Agreement in 1972 between the EEC and Switzerland, Stanley Adams decides to report, in confidence, the company under EEC articles which forbad any firms to ''abuse a dominant position in the market''. The case provides an opportunity to explore the values and behaviour of a senior manager faced with issues of business ethics.

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Location:
Industry:
Size:
30,000 employees
Other setting(s):
1962-1973

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