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Compact case
Case
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Reference no. 385-046-1
Authors: T Payton (City University, London, School of Engineering and Mathematical Sciences)
Published in: 1985
Length: 5 pages
Data source: Generalised experience

Abstract

This case is intended to provide a vehicle for considering the relationship between marketing strategy and corporate strategy and the place of marketing objectives as a point of focus for the development of other divisional objectives/strategy. It deals with the main dimensions within the organisation in sufficient detail to enable objectives to be evaluated for appropriateness and internal consistency.
Location:
Industry:
Size:
Medium
Other setting(s):
1979

About

Abstract

This case is intended to provide a vehicle for considering the relationship between marketing strategy and corporate strategy and the place of marketing objectives as a point of focus for the development of other divisional objectives/strategy. It deals with the main dimensions within the organisation in sufficient detail to enable objectives to be evaluated for appropriateness and internal consistency.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1979

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