Subject category:
Strategy and General Management
Published in:
1985
Length: 5 pages
Data source: Generalised experience
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Abstract
This case is intended to provide a vehicle for considering the relationship between marketing strategy and corporate strategy and the place of marketing objectives as a point of focus for the development of other divisional objectives/strategy. It deals with the main dimensions within the organisation in sufficient detail to enable objectives to be evaluated for appropriateness and internal consistency.
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Abstract
This case is intended to provide a vehicle for considering the relationship between marketing strategy and corporate strategy and the place of marketing objectives as a point of focus for the development of other divisional objectives/strategy. It deals with the main dimensions within the organisation in sufficient detail to enable objectives to be evaluated for appropriateness and internal consistency.