Subject category:
Strategy and General Management
Product 23725 (385-046-1) has no authors
Published in:
1985
Length: 5 pages
Data source: Generalised experience
Share a link:
https://casecent.re/p/23725
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This case is intended to provide a vehicle for considering the relationship between marketing strategy and corporate strategy and the place of marketing objectives as a point of focus for the development of other divisional objectives/strategy. It deals with the main dimensions within the organisation in sufficient detail to enable objectives to be evaluated for appropriateness and internal consistency.
About
Abstract
This case is intended to provide a vehicle for considering the relationship between marketing strategy and corporate strategy and the place of marketing objectives as a point of focus for the development of other divisional objectives/strategy. It deals with the main dimensions within the organisation in sufficient detail to enable objectives to be evaluated for appropriateness and internal consistency.