Subject category:
Strategy and General Management
Published in:
1985
Length: 9 pages
Data source: Published sources
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Abstract
Illingworth, Morris plc was Europe''s largest wool textile company holding significant market shares of UK specialist wool markets, and exporting many types of wool products. When the UK suffered from the 1979-1982 recession, company sales peaked at #120 million in 1979 and had fallen to #84 million by 1984. Losses in 1980 and 1981 forced the company to rationalise and redefine its product/market scope. The case provides an opportunity to consider the strategy of an important UK (and European) textile company in a largely static or declining industry during a period of considerable environmental change. The case is accompanied by a "Note on the UK Wool Textile Industry", (385-054-5), which provides a background to the company and a glossary of technical vocabulary used in the industry.
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Abstract
Illingworth, Morris plc was Europe''s largest wool textile company holding significant market shares of UK specialist wool markets, and exporting many types of wool products. When the UK suffered from the 1979-1982 recession, company sales peaked at #120 million in 1979 and had fallen to #84 million by 1984. Losses in 1980 and 1981 forced the company to rationalise and redefine its product/market scope. The case provides an opportunity to consider the strategy of an important UK (and European) textile company in a largely static or declining industry during a period of considerable environmental change. The case is accompanied by a "Note on the UK Wool Textile Industry", (385-054-5), which provides a background to the company and a glossary of technical vocabulary used in the industry.
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