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Case
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Reference no. 585-002-1
Subject category: Marketing
Authors: Derek A Holder (Kingston University); David C Le Breton (Kingston University)
Published in: 1985
Length: 28 pages
Data source: Field research
Topics: Distribution; Marketing strategy; Product line policy; Sales policy
Share a link: https://casecent.re/p/23750
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Abstract

The case examines the development of a marketing strategy for a range of Japanese cars. The case reveals distribution strategy, product mix decisions and the use of direct marketing techniques.
Location:
UK
Industry:
Motor vehicles
Size:
Large
Other setting(s):
1980-1981
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About

Abstract

The case examines the development of a marketing strategy for a range of Japanese cars. The case reveals distribution strategy, product mix decisions and the use of direct marketing techniques.

Settings

Location:
UK
Industry:
Motor vehicles
Size:
Large
Other setting(s):
1980-1981

Related

Sorry, this product has no related items.