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Case
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Reference no. 585-002-1
Subject category: Marketing
Authors: Derek A Holder (Kingston University); David C Le Breton (Kingston University)
Published in: 1985
Length: 28 pages
Data source: Field research

Abstract

The case examines the development of a marketing strategy for a range of Japanese cars. The case reveals distribution strategy, product mix decisions and the use of direct marketing techniques.
Location:
Industry:
Size:
Large
Other setting(s):
1980-1981

About

Abstract

The case examines the development of a marketing strategy for a range of Japanese cars. The case reveals distribution strategy, product mix decisions and the use of direct marketing techniques.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1980-1981

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