Product details

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Case
-
Reference no. 585-003-1
Subject category: Marketing
Published in: 1985
Length: 37 pages
Data source: Field research

Abstract

The purpose of the case is to analyse the UK Card Division's marketing strategies at the end of 1980. It shows the development of marketing strategies for increased response rates and card membership. A two-page 'Background note', (585-003-5), is available for use with this case.
Location:
Industry:
Size:
Large
Other setting(s):
1980

About

Abstract

The purpose of the case is to analyse the UK Card Division's marketing strategies at the end of 1980. It shows the development of marketing strategies for increased response rates and card membership. A two-page 'Background note', (585-003-5), is available for use with this case.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1980

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