Subject category:
Marketing
Published in:
1985
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Abstract
The purpose of the case is to analyse the UK Card Division's marketing strategies at the end of 1980. It shows the development of marketing strategies for increased response rates and card membership. A two-page 'Background note', (585-003-5), is available for use with this case.
About
Abstract
The purpose of the case is to analyse the UK Card Division's marketing strategies at the end of 1980. It shows the development of marketing strategies for increased response rates and card membership. A two-page 'Background note', (585-003-5), is available for use with this case.