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Background note
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Reference no. 585-003-5
Subject category: Marketing
Authors: Derek A Holder (Kingston University); David C Le Breton (Kingston University)
Published in: 1985
Length: 3 pages
Data source: Field research
Share a link: https://casecent.re/p/23752
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Abstract

This note has been produced for use with the case "American Express Company (AMEX)", (585-003-1).
Case
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Reference no. 585-003-1
Subject category: Marketing
Authors: Derek A Holder (Kingston University); David C Le Breton (Kingston University)
Published in: 1985
Length: 37 pages
Data source: Field research
Topics: Marketing strategy; Strategy formulation
View full details

About

Abstract

This note has been produced for use with the case "American Express Company (AMEX)", (585-003-1).

Related

Case
-
Reference no. 585-003-1
Subject category: Marketing
Authors: Derek A Holder (Kingston University); David C Le Breton (Kingston University)
Published in: 1985
Length: 37 pages
Data source: Field research
Topics: Marketing strategy; Strategy formulation
View full details