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Compact case
Case
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Reference no. 585-004-1
Subject category: Marketing
Authors: Graham I Jackson (The Hebrew University of Jerusalem)
Published in: 1985

Abstract

This is the first of a two part case series (585-004-1 and 585-005-1). The teaching objective is to help students understand the link between marketing strategy and marketing management in an international business context. The case is in two parts (which cannot be used independently) and focuses on conflict between the sales force abroad and Head Office accountants and engineers. Background information is provided in Pt. 2 of this case.
Location:
Industry:
Size:
Small
Other setting(s):
1981

About

Abstract

This is the first of a two part case series (585-004-1 and 585-005-1). The teaching objective is to help students understand the link between marketing strategy and marketing management in an international business context. The case is in two parts (which cannot be used independently) and focuses on conflict between the sales force abroad and Head Office accountants and engineers. Background information is provided in Pt. 2 of this case.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1981

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