Product details

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Abstract

The case describes the development of a ski tour operation which began as a vehicle to provide cheap ski holidays for its directors and has now reached the stage when it might be a candidate for expansion. The case can be used to illustrate the need for integrated marketing programmes and for a consideration of ways of growing and the problems which might ensue.
Location:
Industry:
Size:
Small
Other setting(s):
1980-1984

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Abstract

The case describes the development of a ski tour operation which began as a vehicle to provide cheap ski holidays for its directors and has now reached the stage when it might be a candidate for expansion. The case can be used to illustrate the need for integrated marketing programmes and for a consideration of ways of growing and the problems which might ensue.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1980-1984

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