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Abstract
The teaching objective of this case is to show how distribution policy, product policy and export tactics all come together in international marketing strategy and execution. The case describes a real exporting situation - Israeli frozen foods to West Germany. Extensive industry and market data is given.
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Abstract
The teaching objective of this case is to show how distribution policy, product policy and export tactics all come together in international marketing strategy and execution. The case describes a real exporting situation - Israeli frozen foods to West Germany. Extensive industry and market data is given.
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