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Compact case
Case
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Reference no. 585-026-1
Subject category: Marketing
Authors: Peter Doyle (University of Bradford)
Published in: 1985
Length: 5 pages
Data source: Generalised experience

Abstract

The objective of this case is to look at the integration of marketing, export policy and financial analysis within a complex multiproduct company. In planning, companies need to audit their product lines and decide which are the most profitable, which should be geared for growth, and which should be allowed to decline or be eliminated. They also need to determine what emphasis should be put on exports. To make such judgements, managers need both marketing and financial information on performance.
Location:
Industry:
Size:
Medium
Other setting(s):
1978

About

Abstract

The objective of this case is to look at the integration of marketing, export policy and financial analysis within a complex multiproduct company. In planning, companies need to audit their product lines and decide which are the most profitable, which should be geared for growth, and which should be allowed to decline or be eliminated. They also need to determine what emphasis should be put on exports. To make such judgements, managers need both marketing and financial information on performance.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1978

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