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Case
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Reference no. 585-027-1
Subject category: Marketing
Authors: Graham J Hooley (University of Bradford)
Published in: 1985
Length: 27 pages
Data source: Field research

Abstract

The FTB are, as of late 1979, faced with the results of two sets of marketing research studies into holidaymakers'' attitudes to Finland. Students are placed implicitly in the position of the FTB and asked to evaluate the research and suggest how it may be used to improve the marketing of Finland as a holiday destination.
Location:
Industry:
Size:
Large
Other setting(s):
1979

About

Abstract

The FTB are, as of late 1979, faced with the results of two sets of marketing research studies into holidaymakers'' attitudes to Finland. Students are placed implicitly in the position of the FTB and asked to evaluate the research and suggest how it may be used to improve the marketing of Finland as a holiday destination.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1979

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