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Abstract
The FTB are, as of late 1979, faced with the results of two sets of marketing research studies into holidaymakers'' attitudes to Finland. Students are placed implicitly in the position of the FTB and asked to evaluate the research and suggest how it may be used to improve the marketing of Finland as a holiday destination.
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Abstract
The FTB are, as of late 1979, faced with the results of two sets of marketing research studies into holidaymakers'' attitudes to Finland. Students are placed implicitly in the position of the FTB and asked to evaluate the research and suggest how it may be used to improve the marketing of Finland as a holiday destination.
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