Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Background note
-
Reference no. 585-031-5
Subject category: Marketing
Published in: 1981
Length: 16 pages
Data source: Field research

Abstract

In 1975, the tea producing countries were faced with a number of marketing problems. At meetings sponsored by various international organisations (FAO, GATT and ITC), producing countries were simultaneously considering limitations on production and generating demand by generic advertising and promotion. The background to this debate is provided in the case.
Location:
Industry:
Other setting(s):
1975

About

Abstract

In 1975, the tea producing countries were faced with a number of marketing problems. At meetings sponsored by various international organisations (FAO, GATT and ITC), producing countries were simultaneously considering limitations on production and generating demand by generic advertising and promotion. The background to this debate is provided in the case.

Settings

Location:
Industry:
Other setting(s):
1975

Related