Subject category:
Marketing
Product 23768 (585-033-1) has no authors
Published in:
1985
Length: 28 pages
Data source: Field research
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Abstract
Two MBA students decided they would establish a business of their own on completion of their course. Following the interest of the prospective partners in sports and leisure, they decided to explore the possibility of exporting sports equipment. After a limited market research exercise comparing the market opportunities for a selected range of sports equipment and clothing in the USA, Canada, Holland and Belgium, the partners decided that soccer equipment in Texas would represent their biggest opportunity.
Subject category:
Marketing
Product 26014 (585-033-8) has no authors
Published in:
1985
Length: 10 pages
About
Abstract
Two MBA students decided they would establish a business of their own on completion of their course. Following the interest of the prospective partners in sports and leisure, they decided to explore the possibility of exporting sports equipment. After a limited market research exercise comparing the market opportunities for a selected range of sports equipment and clothing in the USA, Canada, Holland and Belgium, the partners decided that soccer equipment in Texas would represent their biggest opportunity.
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Subject category:
Marketing
Product 26014 (585-033-8) has no authors
Published in:
1985
Length: 10 pages