Subject category:
Marketing
Product 23771 (585-036-1) has no authors
Published in:
1985
Length: 13 pages
Data source: Field research
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Abstract
This case outlines the recent export activities of a medium sized UK chemical company. The case aims to illustrate that the marketing concept and marketing orientation need exactly the same priorities in export markets as in domestic markets. The case illustrates the role of export marketing strategy and its interrelationship with organisational structure. The case also covers practical problems in export marketing.
Subject category:
Marketing
Product 26017 (585-036-8) has no authors
Published in:
1985
Length: 4 pages
Data source: Field research
About
Abstract
This case outlines the recent export activities of a medium sized UK chemical company. The case aims to illustrate that the marketing concept and marketing orientation need exactly the same priorities in export markets as in domestic markets. The case illustrates the role of export marketing strategy and its interrelationship with organisational structure. The case also covers practical problems in export marketing.
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Subject category:
Marketing
Product 26017 (585-036-8) has no authors
Published in:
1985
Length: 4 pages
Data source: Field research