Product details

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Compact case
Subject category: Marketing
Authors: E Shankleman (Cranfield University)
Published in: 1985
Length: 2 pages
Data source: Field research

Abstract

The case concerns a company, Burns Limited, which is considering the position of the axial piston pump in their range, which is getting outdated. The issues to be resolved include: just how big is the market for this type of pump in different industry sectors and what specification should be adopted for a new pump?
Location:
Industry:
Size:
Large
Other setting(s):
1977-1979

About

Abstract

The case concerns a company, Burns Limited, which is considering the position of the axial piston pump in their range, which is getting outdated. The issues to be resolved include: just how big is the market for this type of pump in different industry sectors and what specification should be adopted for a new pump?

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1977-1979

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