Product details

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Abstract

Zlatorog took advantage of sponsorship at the Winter Olympic Games in Sarajevo to consolidate its reputation in the export field. The managing director provided a statement about its activities at WOG as background for the case. Three university teachers gave their views on this, namely, that the objectives and goals of the promotion (primarily public relations) were not attained and that the measurement of effectiveness was neglected. Sponsorship did little other than to support the efficient organisation of WOG. Zlatorog''s directors did not agree and gave a response.
Location:
Size:
1,300 employees
Other setting(s):
1984

About

Abstract

Zlatorog took advantage of sponsorship at the Winter Olympic Games in Sarajevo to consolidate its reputation in the export field. The managing director provided a statement about its activities at WOG as background for the case. Three university teachers gave their views on this, namely, that the objectives and goals of the promotion (primarily public relations) were not attained and that the measurement of effectiveness was neglected. Sponsorship did little other than to support the efficient organisation of WOG. Zlatorog''s directors did not agree and gave a response.

Settings

Location:
Size:
1,300 employees
Other setting(s):
1984

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