Subject category:
Strategy and General Management
Published in:
1984
Length: 20 pages
Data source: Field research
Abstract
Used as part of a programme to examine the strategy and structure of the UK hotel industry. The case, together with "Trusthouse Forte", (384-007-1) and "Note on the Hotel Industry", (384-008-5), illustrates the growth and performance of the two major hotel groups, Trusthouse Forte and Grand Metropolitan PLC. It also examines the management style, in the case of Grand Metropolitan PLC, and factors surrounding major takeover moves.
About
Abstract
Used as part of a programme to examine the strategy and structure of the UK hotel industry. The case, together with "Trusthouse Forte", (384-007-1) and "Note on the Hotel Industry", (384-008-5), illustrates the growth and performance of the two major hotel groups, Trusthouse Forte and Grand Metropolitan PLC. It also examines the management style, in the case of Grand Metropolitan PLC, and factors surrounding major takeover moves.