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Case
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Reference no. 384-017-1
Authors: Edward C Lea (University of Huddersfield)
Published in: 1984

Abstract

The Imperial Group is a large company with diversified but related interests in tobacco, paper/packaging, foods and brewing. For a number of years, the company had been trying to diversify away from its very large cigarette and tobacco interests, which, although profitable, it saw as being a declining area. The case gives background information on Imperial''s environment and comments about strategy and organisation. In 1981, a new Chairman was appointed after the previous incumbent had produced disappointing results during his eighteen months or so in the position. The case was written for undergraduate students at the beginning of a Business Policy course, demonstrating a range of strategic issues, e.g. objectives, environmental analysis, organisation structures and strategic options. It could also be used later in a course to demonstrate portfolio analysis.
Location:
Industry:
Size:
Very large
Other setting(s):
1982

About

Abstract

The Imperial Group is a large company with diversified but related interests in tobacco, paper/packaging, foods and brewing. For a number of years, the company had been trying to diversify away from its very large cigarette and tobacco interests, which, although profitable, it saw as being a declining area. The case gives background information on Imperial''s environment and comments about strategy and organisation. In 1981, a new Chairman was appointed after the previous incumbent had produced disappointing results during his eighteen months or so in the position. The case was written for undergraduate students at the beginning of a Business Policy course, demonstrating a range of strategic issues, e.g. objectives, environmental analysis, organisation structures and strategic options. It could also be used later in a course to demonstrate portfolio analysis.

Settings

Location:
Industry:
Size:
Very large
Other setting(s):
1982

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