Subject category:
Strategy and General Management
Published in:
1984
Length: 17 pages
Data source: Field research
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Abstract
The family business is faced with a decline in its market for dried grass. It develops an excellent mowing machine, which is marketed with mixed success. The case illustrates the increasingly turbulent environment of agricultural businesses and the uncertainty and risk of small firms. It can stimulate discussion of the question of strategy in small firms and the nature of entrepreneurship.
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Abstract
The family business is faced with a decline in its market for dried grass. It develops an excellent mowing machine, which is marketed with mixed success. The case illustrates the increasingly turbulent environment of agricultural businesses and the uncertainty and risk of small firms. It can stimulate discussion of the question of strategy in small firms and the nature of entrepreneurship.