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Case
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Reference no. 384-025-1
Authors: Michael P Carter (Staffordshire University)
Published in: 1984

Abstract

Plas-Tex Ltd. is a case study concerned with the redesign of a marketing management information system. The student is placed in the position of a newly appointed marketing manager for Plas-Tex Ltd. The information system inherited by the marketing manager, is incomplete and causes problems for other areas of the organisation. The student, within a syndicate or individually, is expected to redesign the information system to make it more complete and to attempt to solve the problems created by the old system. The redesign of the information system will require decisions to be taken at the strategic level and can be extended down into detailed information system design.
Location:
Size:
Small to medium
Other setting(s):
1980

About

Abstract

Plas-Tex Ltd. is a case study concerned with the redesign of a marketing management information system. The student is placed in the position of a newly appointed marketing manager for Plas-Tex Ltd. The information system inherited by the marketing manager, is incomplete and causes problems for other areas of the organisation. The student, within a syndicate or individually, is expected to redesign the information system to make it more complete and to attempt to solve the problems created by the old system. The redesign of the information system will require decisions to be taken at the strategic level and can be extended down into detailed information system design.

Settings

Location:
Size:
Small to medium
Other setting(s):
1980

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