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Compact case
Case
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Reference no. 584-011-1
Subject category: Marketing
Authors: Alastair Weir (University of Lincoln)
Published in: 1984
Length: 2 pages
Data source: Generalised experience

Abstract

A firm making caravans for a single distributor finds that, because the distributor has gone out of business, it must organise its own marketing, and that it must do this to satisfy the owners'' profit criteria for the current year. An immediate and complete marketing plan must therefore be produced.
Location:
Industry:
Size:
Small
Other setting(s):
1982-1983

About

Abstract

A firm making caravans for a single distributor finds that, because the distributor has gone out of business, it must organise its own marketing, and that it must do this to satisfy the owners'' profit criteria for the current year. An immediate and complete marketing plan must therefore be produced.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1982-1983

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