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Abstract
A firm making caravans for a single distributor finds that, because the distributor has gone out of business, it must organise its own marketing, and that it must do this to satisfy the owners'' profit criteria for the current year. An immediate and complete marketing plan must therefore be produced.
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Abstract
A firm making caravans for a single distributor finds that, because the distributor has gone out of business, it must organise its own marketing, and that it must do this to satisfy the owners'' profit criteria for the current year. An immediate and complete marketing plan must therefore be produced.
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