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Compact case
Subject category: Marketing
Authors: A F Millman (Coventry University)
Published in: 1984

Abstract

A new supplier has entered an established market which previously had stable conditions. The new supplier is a "management buyout" company and is gaining market share by tendering low prices. The case offers a vehicle for discussion on bid prices, price competition and marketing ethics (ie. collusion).
Location:
Industry:
Size:
Small, medium
Other setting(s):
1984

About

Abstract

A new supplier has entered an established market which previously had stable conditions. The new supplier is a "management buyout" company and is gaining market share by tendering low prices. The case offers a vehicle for discussion on bid prices, price competition and marketing ethics (ie. collusion).

Settings

Location:
Industry:
Size:
Small, medium
Other setting(s):
1984

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