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Abstract
A new supplier has entered an established market which previously had stable conditions. The new supplier is a "management buyout" company and is gaining market share by tendering low prices. The case offers a vehicle for discussion on bid prices, price competition and marketing ethics (ie. collusion).
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Abstract
A new supplier has entered an established market which previously had stable conditions. The new supplier is a "management buyout" company and is gaining market share by tendering low prices. The case offers a vehicle for discussion on bid prices, price competition and marketing ethics (ie. collusion).